Brand Promotion: 6 Useful Methods
You’ve developed the perfect product or service. You even have the perfect brand identity and packaging to sell it. But without a strategy to drive sales and build brand loyalty, you have nothing. A strategy is the blueprint for how your brand will be promoted, sold, and advertised over time.
As a result of your brand strategy, you will establish clear targets with measurable KPIs that track progress toward those goals. You will understand what actions are needed to reach them by defined deadlines. And you will know who should be responsible for making sure those actions happen and when they need to be completed by.
Here are some helpful tips on how you can develop a successful brand strategy:
- DEFINE YOUR BRAND STRATEGY GOALS TOGETHER WITH YOUR MARKETING TEAM
This is the very first step in determining what your brand strategy will be. Your marketing team can help you come up with an initial plan of attack. They can offer recommendations based on their expertise and experience when it comes to creating effective promotional campaigns that resonate with your target audience.
After you have a clear idea of what direction you want to head, it’s time to run the numbers. This is where you’ll need budgeting tools that allow you to measure your progress on each element of your brand strategy in real-time so that you can gauge how well the strategy is working.
Finally, it’s important to establish deadlines for upcoming activities and milestones. It’s easy to forget about a deadline or feel like everything has taken too long when starting out, but it’s important that deadlines are clear and transparent so everyone can stay accountable for their actions.
- DETERMINE THE KPIS THAT WILL MEASURE PROGRESS TO YOUR GOALS
The first step to creating a successful brand strategy is determining the KPIs (or performance indicators) that will measure progress toward your goals.
This sounds simple, but it’s actually not easy to do accurately. You should have a clear idea of what specific metrics you want your marketing and advertising campaigns to track, as well as what actions need to be completed in order for those KPIs to be met.
- KNOW WHO SHOULD BE RESPONSIBLE FOR ACHIEVING THOSE KPIS
A brand strategy has to be developed and managed by the company’s team. It is their responsibility to decide on the KPIs, define and track targets, and follow up on deadlines. If a certain KPI or target isn’t being met, then the responsible party should step in to make sure the goal is achieved.
- DEVELOP A COMMUNICATIONS PLAN TO COMMUNICATE BRAND STRATEGY UPDATES AND DEADLINES
One of the most important steps in developing a successful brand strategy is communicating it to employees. You can do this by identifying who you want to be your brand ambassadors, sharing the brand strategy with them, and allowing them to spread the word within their departments. This will create a sense of accountability for everyone involved in the process and help ensure that tasks are completed on time.
You should also establish an expectation for communication with customers so they know what is expected of them as well. For example, if your new brand strategy calls for a new type of advertising campaign, you can send out press releases or update social media posts about your product and company goals.
- CREATE A BRANDED CONTENT CALENDAR TO PUBLISH, PROMOTE, AND SELL BRANDED CONTENT FREQUENTLY AND CONTINUOUSLY
Branded content is a powerful tool for building brand awareness. It can be anything from advertising content, to blog posts, to videos, and more. But it takes time and effort to create this content. To get started, create a branded content calendar with deadlines for when you will publish, promote, and sell your branded content. This not only helps you establish targets for your desired KPIs but also helps you put these actions on the calendar.
A well-organized branded content calendar with deadlines is an effective tool for staying on track as it provides a clear reminder that goals must be met by specific dates. The deadline then becomes the motivation to keep working toward those KPIs as you approach them in the future.
- ENCOURAGE USER ADOPTION OF YOUR PRODUCT OR SERVICE THROUGH MANUAL AND AUTOMATED CUSTOMER SUPPORT
A brand strategy is an effective way to encourage user adoption of your product or service. Manual and automated customer support are two ways to ensure that your customers feel comfortable with the product and secure in their purchase. Your brand strategy should outline how your company will provide a great customer experience, which includes ensuring that your products are delivered on time, that there’s a strong return policy if needed, and that you have plenty of FAQs available for customers to reference.
You should also be clear about any charges or costs associated with using your product or service.
If you have an email marketing platform, it’s important to have a generous return policy so people can try out the product without worry.
Brand promotion strategy is a very crucial decision made by the marketing managers. They have to be very careful while making relevant decisions. If you need professional and reliable guidance, you can take help from LenosTube, an AI based professional digital marketing service provider.